A Bar of Soap for a Mere $124

Asso Soap is the world’s most expensive bar of soap at $124.00 per bar. Why? Because it contains 24k Gold dissolved into the formulation.

I couldn’t believe this when I came across it! $124 for a bar of soap?! What is the world coming to? I can just imagine some spoiled stepford wife saying “Asso is the way to go, I will allow nothing less than gold to touch my face!” LOL seriously?!
Check it out:

Here’s the description from the assobar.com website:

The most luxurious bar soap you will ever use!
Wash your face with the tricks of princesses!

ASSO Bar with 24 karat gold not only rejuvenates the skin, but also provides the incredible benefits of real GOLD.

For centuries the world’s most elite have used the healing properties of gold to look young and stunning. Cleopatra, Queen Naphatalie of Egypt, and the Chinese Empresses Xi Shi and Ci Xi of the Ching dynasty all were beauties that relied on the properties of gold to stay vibrant.

Treat yourself like royalty; discover the amazing secrets of the world’s most posh bar soap, with 24 karat GOLD! Why Gold? Gold is one the world’s purest and costliest metal. You’ll understand why when you use it as a facial cleanser. Gold’s positive ions act as a powerful anti oxidant to penetrate deep into your skin. They react with free radicals to wipe away blotchiness and prevent premature aging. Science has shown that gold improves collagen growth and reduces the break down of elastin. Gold stimulates blood flow which in turn increases cell growth, leading to healthy uniform skin. Gold has been used to relieve arthritis because of its amazing anti inflammatory characteristics. This same wonder on your skin reduces wrinkles and keeps your face firm and attractive.

Uhm…yeah. Washing my asso with an $124 bar of soap? As tempting as that sounds, I’m going to have to contain myself from running out there and purchasing this delightful bar!